Impacts the following metrics:

  • Boost conversion and revenue
  • Reduce abandonment rates
  • Increase customer engagement
Walkthrough of the Google Analytics 4 User Interface

Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.

Build a complete picture

Analytics makes it easy to understand how your marketplace users are engaging with your content, so you know what’s working and what’s not. You can even connect CRM systems and other touchpoints with your customers for a more complete view.

Connect your insights to results

Analytics is built to work with Google’s advertising and publisher products so you can use your insights from Analytics to help you reach the right customers. Create remarketing lists using your Analytics data and easily access them in Google Ads.

Make your data work for you

Analyze data quickly and encourage collaboration with an easy-to-use interface and shareable reports. Access a wide range of report types across users, advertising, behaviour, and more.

so you can take action to improve their experience.

Use Google’s unique machine learning capabilities to discover new insights from your data — such as which users are likely to convert or which customers have high revenue potential.

Walkthrough of the Google Analytics 4 User Interface