Impacts the following metrics:
- Increase conversion rates
- Lower abandonment rates
- Increase customer engagement
To really take advantage of the power of the web, you need to measure customer pathing, traffic sources, content effectiveness, and video engagement. With Adobe Analytics, do this and more as you optimize the digital experience for your customers.
Ad hoc analysis
Get a robust, flexible canvas for building custom analysis projects. Drag and drop any number of data tables, visualizations, and components (channels, dimensions, metrics, segments, and time granularities) to a project.
Fallout and flow analysis shows where visitors left or continued through a predefined sequence of pages. Visualizations let you compare segments, rearrange funnel steps, mix and match values, and more.
Discovers hidden patterns within your data to explain statistical anomalies and identify correlations behind unexpected customer actions, out-of-bound values, and sudden spikes or dips for metrics across audience segments.
Offline data integration
Integrate data from a CRM system or any other source of online or offline enterprise data (e.g., loyalty program levels) as an added analysis dimension.
Create and manage alerts based on data anomalies and “stacked” alerts that capture multiple metrics in a single alert.