Impacts the following metrics:

  • Accelerate third-party integrations
  • Reduce operational costs for your web and marketing teams
  • Improve your advertising results
Google Tag Manager: Key Concepts
Tag Manager Product Overview

Google Tag Manager delivers simple, reliable, easily integrated tag management solutions— for free. Use Google Tag Manager to add an update your own website with all Google and third-party tags.

Deploy Google and third-party tags

Tag Manager has easy-to-use turnkey templates for a wide range of Google and third-party tags. Built-in templates for third-party vendor tags can simplify code publishing and eliminate errors.

More security and better capabilities

Tag Manager gives you complete control over when and how your tags fire. Share account and user access with the right people, and control permissions to make sure that marketers and developers can work together effectively.

Improve your advertising results

Improve the customer experience through conversion tracking and remarketing with Google Ads. Gain a better understanding of whether a customer completed a valuable action or took a step after engaging with your ad.

Google Tag Manager: Key Concepts
Tag Manager Product Overview
How leading marketers get time on their side